Halo Campaign

Brief

Vela needed a brand system a climate-tech startup could carry from the pitch deck to the product UI. We wrote the voice and the visual language as one file.

Year: 2026
Field: Climate
Scope: / Voice / Product
Cadence: 10 weeks

Halo Campaign

( Surfaces )

Voice to product

( The mark )

Three rules

The system had to hold from the deck to the product.

( 01 )

One voice

Pitch, product, and launch share one way of speaking. A campaign does not get a second tone.

( 02 )

Color stays put

Launch color sits on the ramp. It does not rewrite the product surface.

( 03 )

The next desk

A designer who was not in the room can still ship a screen on-brand.

( In the file )

System

Voice notes for pitch and product
Visual language with jobs, not a moodboard
Launch assets that reuse the same file
Product UI handoff in the working file

( Desk )

Vela

“The deck and the product finally sound like the same company. Investors and the weekly build are reading one voice.”

“Norio did not hand us a moodboard. They handed us a file the product team could ship without calling the brand desk.”

“Launch assets stopped inventing a second color every week. The ramp holds, and the story still reaches the product UI.”

Lena Voss

Founder, Vela

Amara Cole

Design lead, Vela

Jonah Ellis

Head of Product, Vela

Studio note · Vela

( What held )

File

Design files

Surfaces

10wk

Cadence