( Service 04 )
Content Systems
Editorial design and the operating rules for content — so the next issue, post, and page can ship without a new layout.
( Cadence )
6–10 weeks
( File )
Editorial system
( Studio )
Toronto
( Team )
Editor + designer
( Scope )
Types, templates, ops
( Handoff )
A desk that can publish
( What we hold )
A content practice that redesigns every piece will not keep a cadence. We write the editorial system so a person who was not in the room can still publish on-brand.
02
(Content Systems)
What the editorial file holds.
Not a one-off article design. Content types, templates, and the rules the desk uses every week.
- Content types for the things you actually publish
- Templates for longform, social, and the site
- Type, crop, and caption rules
- A cadence the team can keep
- A file structure the editors understand
- A short ops sheet for the person who publishes on Friday
03
(Cadence)
01 · Inventory
What you publish, how often, and who touches it. The system follows the real desk, not an ideal one.
02 · Types
The few content types that cover the work. A new format has to earn its template.
03 · Templates
Editorial layouts, captions, and crops so pieces look related without a redesign.
04 · Ops
The weekly path from draft to live, written so a new editor can run it.
04
(How it holds)
( 01 )
Few types
A system with twenty formats is a catalog. We keep the types the cadence can support.
( 02 )
Related by rule
Pieces look like one house because the crop and the type say so, not because one designer touched every file.
( 03 )
The desk can ship
If publishing needs the original designer, the system is not done.
05
(Questions)
Content types, templates, crop and type rules, and the weekly path from draft to live.
No. This engagement builds the system. Ongoing writing or design is a separate desk, if you want one.
Yes. We map the types onto the templates you have, then say which layouts have to change so the desk can keep the cadence.
Send a month of what you already publish.
Posts, issues, pages. We will tell you if an editorial system is the next file — or if the brand rules still have to come first.
Start a brief