( Service 05 )
Story and Motion
The story of a launch, told in motion — a narrative the brand can run, not a film that only works once.
( Cadence )
5–8 weeks
( File )
Narrative + sequences
( Studio )
Toronto
( Team )
Writer + motion
( Scope )
Story, sequence, cutdowns
( Handoff )
A story the team can recut
( What we hold )
A story that cannot be cut into the next post is a premiere, not a system. We write the narrative so the launch and the weeks after share one line.
02
(Story and Motion)
What the story file holds.
Not a sizzle with no second cut. A narrative, the sequences, and the cutdowns the channels can run.
- Narrative from the claim, not from a mood
- Script and sequence for the hero film
- Cutdowns for the channels you actually post
- Voice and on-screen type that match the brand
- Stills pulled from the same story
- A short sheet so the next launch can reuse the shape
03
(Cadence)
01 · Claim
The one line the launch has to land. If the claim is soft, the film will be too.
02 · Shape
Beats, length, and what each channel gets. The hero film is not the only edit.
03 · Picture
Motion and type that tell the story without a second visual language.
04 · Cut
Hero, cutdowns, and stills from the same narrative, ready to post.
04
(How it holds)
( 01 )
One claim
Every cut has to stand on the same line. A film with three messages is three films.
( 02 )
Story before style
Motion serves the beat. A transition that hides a weak line does not ship.
( 03 )
Cutdowns are the work
If only the hero film is finished, the launch is not finished.
05
(Questions)
A narrative, the hero sequence, channel cutdowns, and stills from the same story.
No. This is the story for a launch. The reusable motion rules live in Motion & launch.
Yes. We start from the claim you can defend, then build the sequence around the surfaces you already ship.
Send the claim you want the launch to land.
A line, a product, a date. We will tell you if a story is the next file — or if the position still has to be written.
Start a brief