( Service 03 )
Campaign Creative
Launches, films, and a social system — campaign work that can run a season without inventing a new brand each week.
( Cadence )
4–8 weeks
( File )
Campaign kit
( Studio )
Toronto
( Team )
Creative + motion
( Scope )
Film, social, stills
( Handoff )
A kit the team can post
( What we hold )
A campaign that rewrites the brand for one flight will cost you the next one. We make the films and the social system inside the rules you already have.
02
(Campaign Creative)
What the campaign file holds.
Not a single hero and a hope. The film, the stills, and a social system that can run the flight.
- A campaign idea that fits the position
- Hero film and the cuts the flight needs
- A social system, not a folder of one-offs
- Stills and type lockups from the same kit
- Channel specs for the placements you bought
- A kit the in-house team can extend for the rest of the flight
03
(Cadence)
01 · Flight
The dates, the channels, and the one idea. A brief with three ideas is not ready.
02 · Idea
The campaign line and the visual guest — color and art that do not rewrite the brand.
03 · Make
Film, stills, and the social set, produced as one kit.
04 · Hand
Files and rules so week three of the flight does not need a new concept.
04
(How it holds)
( 01 )
A guest, not a new brand
Campaign color and art visit. The type, the voice, and the crop stay.
( 02 )
A system, not a post
If the third week needs a new idea, the kit was not finished.
( 03 )
One flight, one idea
Extra messages wait for the next flight. This one lands a single line.
05
(Questions)
The campaign idea, film and cuts, stills, and a social system for the flight.
If the position is not settled, brand strategy comes first. A campaign cannot invent it.
Yes. The kit is the deliverable. Weekly content after the flight is a separate engagement.
Send the flight dates and the brand file.
A calendar, a channel list, the system. We will tell you if a campaign is the next file — or if the position still has to be locked.
Start a brief