( Service 01 )
Brand Strategy
Positioning, audience, and tone locked before a layout is drawn — so every later file has a reason to exist.
( Cadence )
4–6 weeks
( File )
Positioning + voice
( Studio )
Toronto
( Team )
Strategist + designer
( Scope )
Position, voice, system
( Handoff )
Decision sheet
( What we hold )
A strategy that lives in a deck and dies in the room is a wasted month. We write the decisions the next file has to obey.
02
(Brand Strategy)
What the strategy file holds.
Not a manifesto. The position, the audience, and the lines every later layout has to keep.
- Positioning, and the audience it refuses
- Verbal identity and tone of voice
- Narrative for the offer, not a slogan wall
- Research notes the team can still use
- Constraints the design system has to follow
- A short sheet for the next designer
03
(Cadence)
01 · Listen
The offer, the buyer, and the lines you will not cross. A working session is enough to start.
02 · Position
One claim the market can repeat. Competing lines get cut, not softened.
03 · Voice
How the brand speaks in a headline, a product screen, and a one-line email.
04 · Handoff
A decision sheet so design starts from the position, not from a moodboard.
04
(How it holds)
( 01 )
Position first
Layout does not invent the claim. The claim is written before the first frame.
( 02 )
One audience
A strategy that speaks to everyone is a brochure. We name who it is for.
( 03 )
Voice that travels
The same tone on the site, the deck, and the product — not a new personality per channel.
05
(Questions)
Positioning, the audience, voice, and the constraints the design system has to keep.
The strategy sets the rules. Identity and product files are separate engagements, built on this one.
Yes. We test the mark against the position and say what stays, what tightens, and what has to go.
Send the offer you already make.
A deck, a homepage, a sales line. We will tell you if strategy is the next file — or if the position is already clear enough to design.
Start a brief