( Service 04 )
Motion & launch
Campaigns, motion, and launch moments — the layer that makes the brand feel alive past the still frame.
( Cadence )
4–8 weeks
( File )
Motion rules + film
( Studio )
Toronto
( Team )
Motion + design
( Scope )
Rules, kits, launch
( Handoff )
Specs the team can run
( What we hold )
Motion that is a new language every sprint will not survive launch week. We write the rules so social, product, and the site move like one house.
02
(Motion & launch)
What ships for the launch.
Not a one-off film the next post cannot follow. Principles, kits, and the launch pieces themselves.
- Motion principles for product, site, and social
- Social kits that reuse the same timing
- Product micro-motion, not a second brand
- Launch film or key sequence
- Still rules so the campaign does not break the system
- Handoff specs an in-house editor can run
03
(Cadence)
01 · Brief
The launch date, the surfaces, and what must move. A still system is enough to start.
02 · Rules
Duration, easing, and what is never animated. One house, not a new language per channel.
03 · Make
The launch film and the kits social and product will actually post.
04 · Handoff
Specs and files so the next release does not call us to move a button.
04
(How it holds)
( 01 )
One timing
Social, product, and the site share duration and easing. A launch does not get a new physics.
( 02 )
Motion with a job
If it does not explain, direct, or mark the moment, it does not ship.
( 03 )
Stills stay in the system
Campaign color and art are guests. Type and crop rules stay.
05
(Questions)
Motion principles, social and product kits, the launch piece, and specs the team can reuse.
Yes. Motion sits on a system. If the type and color are still moving, we start there.
That is the point of the specs. We stay for the first launch, then the kit should travel without us.
Send the launch date and the system.
A date, a product, a channel list. We will tell you if motion is the next file — or if the still system still has to be written.
Start a brief