Lumora
Brief
Lumora needed an identity a premium beauty brand could hold, minimal without turning cold. We wrote the logo and the warmth as one file.
- Year
- 2026
- Field
- Beauty
- Scope
- / Logo / Identity
- Cadence
- 8 weeks
Lumora
01
( Surfaces )
02
( The mark )
The mark had to stay minimal and still feel warm.
( 01 )
One logo
Mark, wordmark, and application share one drawing. A campaign does not get a second symbol.
( 02 )
Warmth is the guest
Soft color sits on the ramp. It does not fill the quiet surface.
( 03 )
The next desk
A designer who was not in the room can still place the logo on-brand.
03
( In the file )
- Logo drawings for mark and wordmark
- Warmth with a job, not a moodboard
- Applications that reuse the same file
- Identity handoff in the working file
04
( Desk )
“The logo is quiet, and the brand still feels close. Minimal no longer reads as cold.”
“Norio did not hand us a symbol in isolation. They handed us a file we can apply without calling the brand desk.”
“Every new surface uses the same drawing. The warmth holds.”
Studio note · Lumora
05
( What held )
12
Design files
6
Surfaces
8wk
Cadence
03
( Related work )
