Veluran
Brief
Veluran needed packaging a skincare line could recognize in the hand, drawn from natural texture and soft light. We wrote the pack and the material as one file.
- Year
- 2025
- Field
- Skincare
- Scope
- / Packaging / Material
- Cadence
- 9 weeks
Veluran
01
( Surfaces )
02
( The mark )
The pack had to feel like the texture in the hand.
( 01 )
One material
Bottle, carton, and shelf share one texture. A SKU does not get a second finish.
( 02 )
Light stays soft
Highlight sits on the ramp. It does not flatten the surface into a graphic.
( 03 )
The next desk
A designer who was not in the room can still ship a SKU on-brand.
03
( In the file )
- Material notes for bottle and carton
- Light studies with jobs, not a moodboard
- SKUs that reuse the same file
- Pack handoff in the working file
04
( Desk )
“The bottle feels like the formula looks. Texture and light finally belong to the same pack.”
“Norio did not hand us a render. They handed us a file the packaging team could produce without calling the brand desk.”
“Each SKU stopped inventing a new finish. The material holds across the line.”
Studio note · Veluran
05
( What held )
13
Design files
8
Surfaces
9wk
Cadence
03
( Related work )
