Northfold
Brief
Northfold needed a visual identity an architecture studio could use with the same restraint as the work. We wrote structure into every detail of one file.
- Year
- 2024
- Field
- Architecture
- Scope
- / Identity / Detail
- Cadence
- 11 weeks
Northfold
01
( Surfaces )
02
( The mark )
Every detail had to carry the same restraint.
( 01 )
One measure
Identity, board, and model share one measure. A presentation does not get a second scale.
( 02 )
Restraint stays
Accent sits on the ramp. It does not decorate the structure.
( 03 )
The next desk
A designer who was not in the room can still set a board on-brand.
03
( In the file )
- Measure for identity and boards
- Detail studies with jobs, not a moodboard
- Presentations that reuse the same file
- Studio handoff in the working file
04
( Desk )
“The identity now has the same restraint as the buildings. Nothing on the board is louder than the work.”
“Norio did not hand us a logo on a white field. They handed us a file the studio can keep using.”
“Each board stopped inventing its own scale. The measure holds.”
Studio note · Northfold
05
( What held )
17
Design files
9
Surfaces
11wk
Cadence
03
( Related work )
