Sienna & Co
Brief
Sienna & Co needed guidelines an F&B chain could follow in every location. We wrote one system the next site can still open and ship.
- Year
- 2025
- Field
- Hospitality
- Scope
- / Guidelines / Scale
- Cadence
- 12 weeks
Sienna
01
( Surfaces )
02
( The mark )
The guidelines had to survive the next location.
( 01 )
One chain
Menu, interior, and sign share one system. A new site does not get a local redesign.
( 02 )
Place stays a guest
Local color sits on the ramp. It does not rewrite the chain.
( 03 )
The next desk
A manager who was not in the room can still open a location on-brand.
03
( In the file )
- Guidelines for menu, sign, and room
- Scale rules with jobs, not a moodboard
- Location kits that reuse the same file
- Chain handoff in the working file
04
( Desk )
“A new location no longer starts from a blank wall. The guidelines open, and the room already knows what it is.”
“Norio did not hand us a brand book nobody opens. They handed us a file each site can actually use.”
“Menus, signs, and rooms stopped drifting apart. The chain holds.”
Studio note · Sienna
05
( What held )
22
Design files
11
Surfaces
12wk
Cadence
03
( Related work )
