Drift Motion Film
Brief
Drift needed a motion film a culture title could run from the homepage to the festival trailer. We wrote the pacing, type, and color as one file.
- Year
- 2024
- Field
- Culture
- Scope
- / Motion / Stills
- Cadence
- 8 weeks
Drift
01
( Surfaces )
02
( The mark )
The film had to hold from the homepage to the trailer.
( 01 )
One pace
Homepage, still, and trailer share one rhythm. A cut does not get a second tempo.
( 02 )
Color stays put
Trailer color sits on the ramp. It does not rewrite the title surface.
( 03 )
The next desk
An editor who was not in the room can still cut a trailer on-brand.
03
( In the file )
- Pace notes for homepage and trailer
- Color and type with jobs, not a moodboard
- Stills that reuse the same file
- Edit handoff in the working file
04
( Desk )
“The homepage and the trailer finally move at the same pace. The title and the festival cut are one film.”
“Norio did not hand us a reel of references. They handed us a file the edit could ship without calling the brand desk.”
“Each cut stopped inventing a new color. The ramp holds, and the pace still reaches the trailer.”
Studio note · Drift
05
( What held )
11
Design files
6
Surfaces
8wk
Cadence
03
( Related work )
