Quill Editorial
Brief
Quill needed an editorial system a fashion title could carry from the lookbook to the tenth issue. We wrote the photography and the type as one file.
- Year
- 2024
- Field
- Fashion
- Scope
- / Editorial / Site
- Cadence
- 12 weeks
Quill
01
( Surfaces )
02
( The mark )
The system had to hold from the lookbook to the tenth issue.
( 01 )
One frame
Cover, lookbook, and issue share one type frame. A story does not get a second display face.
( 02 )
Photography leads
Color sits on the ramp. It does not compete with the picture.
( 03 )
The next desk
An editor who was not in the room can still ship an issue on-brand.
03
( In the file )
- Type frame for cover and issue
- Picture crops with jobs, not a moodboard
- Layouts that reuse the same file
- Site handoff in the working file
04
( Desk )
“The lookbook and the tenth issue finally share one frame. Photography stays the product, and type stays quiet.”
“Norio did not hand us a fashion moodboard. They handed us a file the desk could ship without calling the brand team.”
“Each issue stopped inventing a new grid. The ramp holds, and the picture still leads.”
Studio note · Quill
05
( What held )
20
Design files
10
Surfaces
12wk
Cadence
03
( Related work )
