Lumora Identity
Brief
Lumora needed a product identity a beauty brand could carry from the campaign still to the pack on the shelf. We wrote the mark and the material language as one file.
- Year
- 2026
- Field
- Beauty
- Scope
- / Mark / Pack
- Cadence
- 10 weeks
Lumora
01
( Surfaces )
02
( The mark )
The identity had to hold from the still to the shelf.
( 01 )
One mark
Campaign, pack, and retail share one mark. A launch does not get a second symbol.
( 02 )
Warmth stays put
Campaign color sits on the ramp. It does not rewrite the pack surface.
( 03 )
The next desk
A designer who was not in the room can still ship a pack on-brand.
03
( In the file )
- Mark notes for campaign and pack
- Material language with jobs, not a moodboard
- Shelf assets that reuse the same file
- Pack handoff in the working file
04
( Desk )
“The still and the pack finally feel like the same brand. The campaign and the shelf are reading one mark.”
“Norio did not hand us a moodboard. They handed us a file the pack team could ship without calling the brand desk.”
“Launch color stopped drifting every season. The ramp holds, and the warmth still reaches the product.”
Studio note · Lumora
05
( What held )
16
Design files
9
Surfaces
10wk
Cadence
03
( Related work )
