Atlasworks Campaign

Brief

Atlasworks needed a campaign a logistics company could run from the pitch room to the live site. We wrote the narrative and the visual system as one file.

Year: 2025
Field: Logistics
Scope: / Campaign / Site
Cadence: 8 weeks

Atlasworks

( Surfaces )

Story to site

( The mark )

Three rules

The campaign had to hold from the room to the site.

( 01 )

One story

Pitch, site, and out-of-home share one narrative. A flight does not get a second plot.

( 02 )

Color stays put

Campaign color sits on the ramp. It does not rewrite the company surface.

( 03 )

The next desk

A designer who was not in the room can still ship a flight on-brand.

( In the file )

System

Narrative notes for pitch and site
Campaign frames with jobs, not a moodboard
Flight assets that reuse the same file
Site handoff in the working file

( Desk )

Atlasworks

“The pitch and the site finally tell the same story. Clients and the live page are reading one narrative.”

“Norio did not hand us a deck of stills. They handed us a file the campaign team could ship without calling the brand desk.”

“Each flight stopped inventing a new tone. The ramp holds, and the story still reaches the site.”

Helen Park

Marketing director, Atlasworks

Amara Cole

Design lead, Atlasworks

Jonah Ellis

Head of brand, Atlasworks

Studio note · Atlasworks

( What held )

File

Design files

Surfaces

8wk

Cadence