Kite Identity
Brief
Kite needed a product identity a mobility brand could carry from the first pitch slide to the object on the shelf. We wrote the mark and the pack system as one file.
- Year
- 2025
- Field
- Mobility
- Scope
- / Mark / Pack
- Cadence
- 10 weeks
Kite
01
( Surfaces )
02
( The mark )
The identity had to hold from the slide to the shelf.
( 01 )
One line
Pitch, object, and pack share one mark. A product does not get a second symbol.
( 02 )
Color stays put
Launch color sits on the ramp. It does not rewrite the object surface.
( 03 )
The next desk
A designer who was not in the room can still ship a pack on-brand.
03
( In the file )
- Mark notes for pitch and pack
- Object language with jobs, not a moodboard
- Shelf assets that reuse the same file
- Pack handoff in the working file
04
( Desk )
“The slide and the shelf finally read as one line of objects. Investors and retail are seeing the same Kite.”
“Norio did not hand us a naming deck. They handed us a file the product team could ship without calling the brand desk.”
“Each object stopped inventing its own mark. The ramp holds, and the line still reaches the shelf.”
Studio note · Kite
05
( What held )
15
Design files
8
Surfaces
10wk
Cadence
03
( Related work )
